A good campaign slogan is important for any political campaign. The right slogan encapsulates your campaign message and your primary appeal to voters. It should be short, memorable and in the best cases tap into a genuine emotion.
Campaign slogans for judicial candidates tend to be based more on personal and professional traits.
A slogan is just a short phrase that describes what your candidacy is all about. The most effective campaign slogans are brief statements that offer clear action and are simple to remember. They are also easy for voters to recall and highlights your message. Slogans for judges should be written in simple understandable language that most people can understand.
Example judicial slogans:
- Integrity. Honesty. Commitment.
- Strength and Experience
- Working for YOU
- A Record of Accomplishment
- Experience Counts
- Hardworking, Experienced, Fair
- Justice for YOU
- Proven Experience and Integrity
- The right experience, the right choice
- Experience, Integrity and Justice with Compassion
- Balanced, Fair, Firm
- Additional political slogans for different positions
Notice something interesting? Compared to slogans of traditional candidates for legislative or executive candidates, these examples are, frankly, kind of boring.
The most important thing to remember when coming up with a campaign slogan for your candidacy is to select something that you believe in or are passionate about.
If you want to get elected to the bench, you can’t come across as too outrageous or partisan. Many states prohibit judicial candidates from making specific promises of what they will do in office other than general platitudes. Most of these races are non-partisan.
And while a judicial candidate could speak publicly about your views on specific hot-button issues, most candidates decline to do so. Instead, they tend to emphasize their experience or endorsements.
An endorsement from the local Police Benevolent Association might carry a different message than a candidate who promotes a long history as a public defender.
That still leaves voters to figure out how a judge will perform in court. They likely won’t be able to figure out where you stand from just your slogan.
Once you’ve chosen a tagline, be sure to use your slogan in your web and print advertising. This will help create and cement your ‘brand’ into voter’s minds.