Campaign yard signs are often the primary advertising medium that voters see during an election for judge. Name recognition is a high priority for all judicial candidates. Political lawn signs are very effective if used properly.
A successful sign placement strategy can have a great impact on voters. Judicial campaigns often struggle with the type of sign to purchase. There are basically three types of yard signs: plastic bag, corrugated plastic, and double-sided cardboard.
Plastic or Poly-bag Signs are affordable, cheap and easy to ship. They are plastic sleeves that can be slipped over U-shaped wires. They are not very durable and tend to sag and wear out over time. They do not work well as wall signs.
Corrugated Plastic Signs are often used by campaigns. They are somewhat more expensive than other types of signs, but they hold up well in bad weather and they are easy to handle. They last a long time, so they are are cost-effective if they are used over multiple elections. (Judicial candidates often use the same signage each election cycle.)
Double-Sided Cardboard Signs come in all shapes and sizes. They are double-sided and are stapled or glued to their metal or wooden frames. They can also double as wall signs. However, they don’t hold up as well in rough weather as plastic signs. They work for just a single election.
Selecting the right signs for your judicial campaign should be determined by your priorities such as price, quantity and re-usability. Many sign vendors provide templates or allow you to use your existing campaign logo.
If you are running municipal court judge, county court judge, magistrate or even justice of the peace, it’s a good idea to get your campaign materials together early. Besides election signs and political yard signs, you may need other products such as campaign bumper stickers, lapel stickers, large banners and more.
As a final note, municipalities have their own rules regarding campaign signage, including their size and placement. For example, most areas require that signs be placed at least ten feet from a road. Some homeowner’s associations also have rules and limitations concerning political signs.
As a judicial candidate, it would be kind of embarrassing if your campaign didn’t follow the law!